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The Importance of Digital Marketing for Modern Healthcare Clinics

By October 14, 2025 Blog

In today’s fast-moving digital world, it’s no longer enough to rely on word-of-mouth or traditional advertising to grow a clinic. Whether you’re an osteopath, physiotherapist, chiropractor, or massage therapist, digital marketing has become an essential part of building and sustaining a thriving practice. 🌐 Why Digital Marketing Matters Digital marketing is the bridge between your […]

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Balancing CPD Requirements with a Busy Clinic Schedule

By October 2, 2025 Blog

Continuing Professional Development (CPD) is an essential part of life for physiotherapists, osteopaths, chiropractors, podiatrists, and other MSK professionals. It ensures that practitioners keep their knowledge and skills up to date, stay aligned with professional standards, and ultimately deliver the best possible care to patients. But while the importance of CPD is clear, the reality […]

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Best Practices for Creating a New Patient Form at Your Clinic

By September 25, 2025 Blog

Whether you run a physiotherapy, chiropractic, osteopathic or other clinic, the new patient form is often your client’s first experience of your service (offline). A well-designed form does more than collect details — it sets the tone for professionalism, builds trust around privacy, and can even make patients feel welcomed before they’ve stepped into the […]

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The Best Clinic Patient Management & Booking Software in the UK (2025 Guide)

By September 19, 2025 Blog

Running a successful private clinic today means more than providing excellent care — it’s about delivering a seamless experience both online and offline for patients while keeping admin efficient and as simple as possible to maximise profits. From online booking to patient records, billing and appointment reminders, the right software can transform your clinic’s workflow […]

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Percentage Pay in MSK Practice: Is 50/50 Really Fair?

By September 16, 2025 Blog

The question of percentage pay is one of the most hotly debated topics in private healthcare. For many practitioners, handing over 40, 50 or even 60% of their earnings to the clinic can feel unfair. But from the clinic’s side, the reality is often more complex. We take a look at things from both angles and […]

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🎉 Introducing MSK Jobs – Your New Hub for Healthcare Careers & CPD

By September 12, 2025 Blog

We’re excited to officially launch MSK Jobs, a dedicated jobs and events platform for practitioners and clinics in the musculoskeletal healthcare sector. Whether you’re an osteopath, physiotherapist, chiropractor, podiatrist, massage therapist, biokineticist, or occupational therapist, our mission is simple: to connect practitioners with the right opportunities and help clinics find the talent they need. 💼 […]

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